OUR WORKSHOPS

Our first workshop series focuses on the opportunities and challenges European companies face when expanding into the United States. To keep our workshops dynamic and hands-on we limit participants to 15 and spend a full day exploring real-life examples and learning theoretical solutions. We are working on expanding our workshop catalog and can also arrange tailor-made training for organizations that wish to address specific topics and challenges.

American For A Day: US Business Mindset Immersion

Have you ever felt out of control or dissatisfied when pursuing deals with US counter-parties? Have you ever wished you could peer into the American business mind and understand what is really going on in there?

In this one-day workshop, you will learn how Americans generally make contact, communicate, negotiate, and even resolve disputes. You will also learn how to develop your own approach to managing these dynamics. You will be challenged to rethink and even reprogram your perception of yourself, your colleagues, your company, your products and services, and much more.

If you would like to immerse yourself in an experience that is designed to produce rapid development and literally turn jantelagen on its head, this workshop is for you. You will leave with insights, confidence, and concrete tools for improved business dealings with US counter-parties.

Objectives:

• Accelerate and broaden business successes regarding US dealings

• Acquire US business know-how for improved dealings that can be applied to many situations

Target Attendees are non-US:

• Entrepreneurs

• Corporate Executives

• Sales persons

• Attorneys

David Klättborg, Market Head Nordics American Express GMS

"American Express works with the best trainers in the world, and I see Gary in that top tier of trainers. As head of the Nordics for American Express, I’ve been fortunate to interface with Gary on a number of occasions. Gary made such a strong impression on me when he ran a Negotiation Effectiveness seminar at the American Chamber of Commerce in Sweden that I hired him to hold an overnight sales conference and workshop with my core team.
 

“Gary has a unique cultural sensitivity and know-how, marrying U.S. and European perspectives privately and professionally. There are many positive things I could highlight about Gary's personality and impactful way of connecting with and inspiring my team. If you'd like further info, feel free to connect me: +46733595655 or David Klättborg on LinkedIn, Market Head Nordics American Express GMS"

Beth Topolovsky, Head of American Chamber of Commerce in Sweden Mentoring Program

"Gary gave a great workshop on Strategic Negotiating to The American Chamber of Commerce in Sweden’s Mentoring Program.  He created a way of looking at negotiating as a process, which really helped our participants approach negotiating with more confidence and strategy.  Gary taught us step-by-step methods to build our technique and to learn from each step in order to carry the negotiations to the next step- swiftly and effectively. 

Gary had great examples and exercises that helped us learn the process, and he kept the lecture light and fun.  He has a great sense of humor."

Ola Holmlund, CEO of Lipidor AB

"Gary has solid, multinational, hands-on experience in negotiations. He is an excellent trainer who shares his know-how generously and informatively."

Building Your Company’s US Business Roadmap

For years, the US market has represented one of the top markets worldwide for European exports. Because of this, as well as the size of the US, the chances are high there is a viable market for your company’s products and/or services in the United States. But the US is also home to one of the most complex and competitive economies in the world, so success requires having an informed strategy.

This two-day workshop walks you step-by-step through the process of developing a US market-entry roadmap, addressing such topics as US legal norms and contracts, market-entry alternatives, starting a corporation, seeking investors, protecting intellectual property, the difference between employees and contractors, products liability, business visas, disputes, and much more.

By the end of the workshop, you will have built your company’s initial blue print for entering the US, and produced a list of next steps (information to obtain and actions to take).

Objectives:

• Develop a practical, customized U.S. market entry blueprint for your company

• Increase your understanding of business and legal issues relevant to foreign companies pursuing U.S. business opportunities

Target Attendees are non-US:

• Entrepreneurs

• Corporate executives

• Attorneys

• Chief financial officers

How to Negotiate with US Companies

Non-US companies commonly complain that Americans unfairly stack negotiation odds in their favor by imposing unreasonable language, clauses, processes, and even time constraints. Time and again, non-US companies express frustration at having concluded deals with too much risk and too little return. Sound familiar?

This one-day workshop has been designed to dramatically improve capabilities for pushing back negotiation pressure onto Americans (and others). You will learn how to approach negotiations strategically, confidently, and methodically to minimize the risks and maximize the rewards of business opportunities.

By the end of the day, you will have a practical process to follow at your next negotiation, which will help you achieve better results and enable your continual improvement long into the future.

Objectives:

• Develop a practical, customized approach for negotiating with U.S. companies (and others)

Target Attendees are non-US:

• Entrepreneurs

• Corporate executives

• Salespeople

• Attorneys