Our workshops focus on the opportunities and challenges arising when European companies interface with or expand into the U.S. market. We explore real-life examples and acquire practical tools for accelerating and broadening success.

 
 

AMERICAN FOR A DAY: U.S. BUSINESS MINDSET IMMERSION

Have you ever felt out of control or dissatisfied in connection with U.S. deals or parties? Have you ever wished you could peer into the American business mind and better understand what is going on in there?

In this one-day workshop, you’ll learn how Americans generally make contact, communicate, negotiate, and even resolve disputes. You will also develop your own approach to managing these dynamics. You will be challenged to rethink and even reprogram your perception of your country, city, company, colleagues, products, services, yourself, and much more.

Gary delivers highly relevant content with passion, experience, and unparalleled timing- never missing a beat. Don't let this opportunity pass, book a workshop and enjoy the ride.
Per Ola Mård, CEO Data Resilience 

If you would like to immerse yourself in an experience designed to produce rapid development and literally turn jantelagen on its head, this workshop is for you. You will leave with insights, confidence, and concrete tools for succeeding in U.S. business.

Objectives:

  • Accelerate and broaden U.S. business successes

  • Acquire know-how for improved U.S. business dealings

Target Attendees are non-US:

  • Entrepreneurs

  • Corporate Executives

  • Sales persons

  • Attorneys

 
Gary gave a great workshop on Strategic Negotiating to The American Chamber of Commerce in Sweden’s Mentoring Program. He created a way of looking at negotiating as a process, which really helped our participants approach negotiating with more confidence and strategy. Gary taught us step-by-step methods to build our technique and to learn from each step in order to carry the negotiations to the next step- swiftly and effectively.
Beth Topolovsky, American Chamber of Commerce Sweden, Mentoring Program

HOW TO NEGOTIATE WITH U.S. COMPANIES

Non-US companies commonly complain that Americans unfairly stack negotiation odds in their favor by imposing unreasonable language, clauses, processes, and even time constraints. Time and again, non-US companies express frustration at having concluded deals with too much risk and too little return. Sound familiar?

This one-day workshop dramatically improves attendees’ capabilities for pushing back negotiation pressure onto Americans (and others). You will learn how to approach negotiations strategically, confidently, and methodically to minimize you stress and risks, and maximize your rewards.

By the end of the day, you will have onboarded a practical process to follow thus ensuring better results at your next negotiation and long into the future.

Objectives:

  • Develop a practical, customized approach for U.S. negotiations.

Target Attendees are non-US:

  • Entrepreneurs

  • CEO, Executives

  • Salespeople

  • Attorneys




BUILDING YOUR COMPANY’S U.S. BUSINESS ROADMAP

American Express works with the best trainers in the world, and I see Gary in that top tier of trainers. Gary has a unique cultural sensitivity and know-how, marrying U.S. and European perspectives privately and professionally.
David Klättborg, Market Head Nordics American Express GMS

The U.S. market is one of the top markets worldwide for European exports. Because of this, as well as the size of the US, the chances are high there is a viable market for your company’s products and/or services in the United States. The U.S. is, however, also home to one of the most complex and competitive economies in the world, so success requires an informed strategy.

This workshop walks you step-by-step through the process of developing your company’s U.S. market-entry roadmap, addressing such topics as U.S. legal norms and contracts, market-entry alternatives, incorporation, protecting intellectual property, the difference between employees and contractors, products liability, business visas, disputes, and much more.

By the end of the workshop, you will have built your company’s initial blue print for entering the US, and produced a list of next steps (i.e. information to obtain and actions to take).

Objectives:

  • Develop a practical, customized U.S. market entry blueprint for your company with clear next-step action points

  • Increase your understanding of business and legal issues relevant to foreign companies pursuing U.S. business opportunities

Target Attendees are non-US:

  • Entrepreneurs

  • Corporate executives

  • Attorneys

  • CEO, CFO, COO